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How to Make Planning a Blog Strategy a Little Less Spooky
It's time to start planning a blog strategy! You sit down in your comfortable office chair to get down to business. Suddenly, you’re overwhelmed with information and feel frozen on moving forward. Your mind races with questions: Where can I find blog post ideas? How...
Eek, a Ghost! How a Ghost Blog Writer Crafts Wickedly Cool Content
They’re the invisible force that makes the content marketing world go ‘round. Ghost blog writers are everywhere and it’s often impossible to tell when you’re reading their work. They fly under the radar as they anonymously pen the words of powerful CEOs,...
Creating Incredible Customer Connections Through Content Storytelling
I read a lot of children’s books. Why? My daughter is a year-and-a-half old and she loves everything there is about books---the cute characters, the allure of the bright colors on the pages, and some books even have texture (touch and feel). We can learn a lot about...
Content Creation Tips for When You’re Extra, Extra Busy
You’re a time-crunched content creator, stressed out marketing director or a business owner wearing too many marketing hats. Getting the most out of your 24 hours each day isn’t the easiest feat. This is especially true for busy professionals who rely on...
Blog Writing Blunders that are Sabotaging Your SEO
Blog writing can propel your business to the first page of Google and increase website traffic. By now, you’re aware that the benefits of blogging include an array of SEO advantages. You can fill your pipeline with leads from organic SEO and attract quality backlinks...
How to Make Blog Marketing More Cost Effective
Whether your budget is high or low, you’re aware that blog marketing is a must for businesses of every size. Blog writing services are one of the go-to options for companies to keep up with their editorial calendars, but one of the biggest concerns is having...
SEO for Blog Posts: Your Walk-Through Optimization Guide
SEO for blog posts is constantly evolving with the changes of Google’s algorithm. From keyword research to the quality of your content, there are many signals involved when it comes to writing top-notch blogs for customers and the search engines. If you’re...
The 5 Fundamentals of Explosive Blog Marketing
Blog marketing (done right) is a challenging yet highly rewarding form of content marketing. The sky is truly the limit on how blogging for business can help reach your customer base. You can even experience tremendous return on investment with...
5 Data-Driven Ideas to Supercharge Your Blog Planning
We’re closing in on another year. It’s hard to believe 2018 is right around the corner, and plenty of content marketing gurus are making predictions on how blogging for business and blog planning will impact your bottom line. With 69% of B2B marketers...
6 Terrific Content Marketing Tips That Add a Holiday Twist
Trying your hand at Christmas content marketing this year? We have some content marketing tips that add some sparkle and shine to your newest campaign. It’s the most wonderful time---the busiest, craziest time---to market your business, especially if you are in...