by Amanda Lynch | Nov 29, 2018 | Business Blog Performance
You’re reviewing another year of content marketing metrics! You worked hard this year, but you’re focusing on so many different KPIs that you don’t know what really counts. Not to mention, you’re not sure how to improve if you fell short on...
by Amanda Lynch | Aug 13, 2018 | Business Blog Performance, SEO business blogging
SEO for blog posts is constantly evolving with the changes of Google’s algorithm. From keyword research to the quality of your content, there are many signals involved when it comes to writing top-notch blogs for customers and the search engines. If you’re...
by Amanda Lynch | Nov 2, 2015 | Blogging Tips, Business Blog Performance, Business Blogging ROI, Business Blogging Strategies
While we’d all love to be social media rock stars (and even business blogging rock stars), the ticket to social stardom comes with a plan. Firing off “buy me” tweets on Twitter and plastering promos all over Facebook won’t get you as much as a like or a re-tweet, let...
by Amanda Lynch | Oct 19, 2015 | Blogging Tips, Business Blog Performance, Business Blogging ROI, Business Blogging Strategies
The concept of blogging for business has certainly transformed over the last several years. Once upon a time, your company blog could merely contain mediocre content stuffed with numerous keywords, and the efforts could be rewarded with better search engine rankings...
by Amanda Lynch | Oct 12, 2015 | Business Blog Performance, Business Blog Presentation, Business Blogging Strategies
October is in full swing and Halloween is just around the corner. We can’t help but notice the endless amount of paranormal and zombie TV shows on every channel, which might remind you of something that you allowed to die some time ago—your company blog. When the buzz...
by Amanda Lynch | Oct 5, 2015 | Business Blog Performance, Business Blogging Strategies, Small Business Blogging
Let’s face it—blogging for business is anything but effortless. Business blogging requires a lot of time and brainpower to take brilliant ideas and translate them into resourceful and engaging copy. And beyond having standout copywriting skills, you’ll also need to...
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