Even if you aren’t a technologically savvy business owner, you’ve likely heard the buzzword SEO tossed around a time or two before. SEO service solicitations normally fill up your e-mail inbox faster than the blink of an eye. You’re familiar with the term, and you know that it’s something you need to implement in order to help your blog get better traffic.
Or is it?
Knowing the basics of SEO can certainly give your company blog an edge in the search engines. However, this doesn’t mean that an optimized blog post will win over customers and encourage them to buy your products.
So, should you know SEO if you’re blogging for business?
What SEO Knowledge Can Do For Business Blogging
Knowing a bit of SEO can help your blog rank higher in the search engines. It can help you optimize your blog better with the use of various HTML tags. And above all else, SEO knowledge can help you properly implement a keyword strategy when you’re blogging for business.
Having a proper keyword strategy for your blog can make a big impact in terms of traffic flow. There are many sources that can bring in traffic to your company blog, and Google search is one of them. Your knowledge in SEO can help harness traffic into your website straight from your blog.
Lastly, SEO knowledge can help you with best practices when it comes to using your keywords. This will also ensure that you aren’t overstuffing your blog posts with those keywords, which can lead to penalties from Google.
So, overall, knowing SEO benefits you with:
- Improved search visibility
- Knowledge of the best keywords to use for your blog
- Better optimized tags
- Attracting quality links
- Achieving a strategic edge over your competitors
You can see that SEO knowledge clearly has its perks when you’re blogging for business. So, that leads us to our next question:
How Much SEO do You Need to Know?
There are many different layers to SEO, but you don’t need to know them all for your blogging efforts.
When you’re looking to educate yourself on SEO when you’re blogging for business, concentrate your efforts on the following:
1. Title Tags
Your title tag serves as the label for the content of your page. Your title tag should contain the title of your blog post. It’s ideal to have a keyword included in this tag
2. H2 Tags
H2 tags are typically used as sub header tags on a lot of blog posts. The font is considerably bigger than the default font throughout the rest of the website. Insert your keywords into these H2 tags (sub headers) when it makes sense. Whatever you do, don’t force your keyword to fit into a tag if it sounds awkward.
A permalink is the structure of your blog post’s URL. This is another area where you should use your primary keyword.
Say you’re a company that sells running shoes, and the keyword for your blog post is blue running shoes.
An example of a poor permalink would look like:
Instead, you would structure your permalink to look like this:
To make formatting easy, you can make your permalink read the same as your blog post title.
4. Citations: Websites With High Domain Authority
When applicable, link to domains of high authority as reference to any research that you do. High authority domains are websites such as news websites, educational websites (.edu), and government websites (.gov).
Referencing these websites in your blog posts will help establish credibility on your own blog. Just make sure that the citations are relevant to the research that you’re providing to your audience—citing a source just for the sake of providing a quality citation won’t help you in terms of SEO.
The last important SEO element that you need to know is your best keywords. You can start blogging for business by simply incorporating 2-3 of your primary keywords throughout your blog posts. Focusing on one keyword per blog post makes it a little less complicated, and it’s the best route for beginners.
Remember that your customers don’t think the same as you do in terms of keywords. Different phases of the buying cycle can influence customers to word their search inquiries in a variety of different ways. Be sure to research your keywords before implementing a strategy.
What SEO Knowledge Can’t do For Business Blogging
As you can see, knowing some SEO can help advance your company blog in multiple ways. However, it’s important to realize that there is only so much that SEO knowledge can help you achieve in the world of blogging. Google might love your SEO optimized blog posts, but this doesn’t mean your audience will feel the same way.
There are other critical aspects in blogging for business that go beyond SEO knowledge, such as:
1. Creating Reader Engagement
You could have your keyword density just right with the proper title and H2 tags, but this won’t translate into reader engagement. In order to successfully connect with your readers and encourage engagement, you must understand your audience and what they need from your blog.
2. Customer Education
Another valuable element of blogging for business is educating your readers. This means that you must deeply understand your topic and be able to adequately advise your audience with educational content. SEO can help lead your readers to an educational blog post, but it’s up to you to convey the information in a compelling way.
3. Influencing Social Shares
SEO knowledge plays nearly no part in blog posts that encourages social sharing—this all comes down to factors such as your headline, the quality of your blog post, and the overall reader experience.
4. Formatting Powerful Presentation
I’ve mentioned before how important blogging presentation is for your business. From sub headers to unique graphics, SEO knowledge won’t make your blog look any better. However, the use of H2 tags can help you learn to create sub headers between paragraphs, allowing for an easier reading flow.
5. Building Customer Relationships
Above all else, an SEO optimized blog post can’t help you build relationships with customers on its own. Your business blog must contain a human touch—if your blog looks over optimized, customers won’t build anything but an escape plan away from your website.
Blogging for business requires a blend of SEO knowledge and the ability to connect to your audience through useful, informative content. If you don’t know SEO but you’d still like to blog for your company, you can get started by offering blog posts such as how-tos, step-by-step guides, and customer Q&As.
Blogging for business requires strategy in order to receive a positive ROI. Striking the right balance between SEO and quality content is key.